The Summer 2017 box office blahs went on unabated this weekend as The Hitman’s Bodyguard took over the box office with an actually pretty solid sum of $21.6 million. That doesn’t break any records or anything but for a $29 million budgeted R-rated action/comedy that’s also based on no source material, that’s actually a fine haul. This marks the fifth live-action movie Ryan Reynolds has starred in that’s opened to over $20 million and is way above the openings of fellow recent rated action/comedies that opened in mid-August like Kick-Ass 2, The Expendables 3 and The Man From U.N.C.L.E. Lionsgate/Summit put together a solid marketing campaign for this project that emphasized the two stars and also the lighthearted atmosphere of the film that made it stand out amidst a barrage of recent darker movies in the marketplace. If it follows the box office trajectory of the first two Expendables movies (which were also released by Lionsgate in mid-August), it would make about $64 million domestically.
Falling to second place was Annabelle: Creation, which grossed $15.5 million, a 55% drop from last weekend., That’s a better second weekend drop than the first Annabelle and gives the horror prequel a 10-day domestic total of $64 million. This thing’s already grossed its $15 million budget four times over and it still has plenty of ground to go. I’d say this thing’s gonna end its domestic run just under or over $90 million.
The big disappointment in terms of opening weekend box office this weekend was new Steven Soderbergh movie Logan Lucky, which bowed to $8 million at 3,031 theaters. The film serves as the second-worst wide release opening weekend (meaning films that premiered in wide release first) of Steven Soderbergh’s career, only ahead of the $6.7 million bow of Solaris, which burned off demand with a Wednesday launch. This puts Logan Lucky behind even the opening weekends of more niche Soderbergh titles like Haywire ($8.4 million), Side Effects ($9.3 million) and The Informant! ($10.4 million). It’s also the third worst wide release opening weekend ever for Channing Tatum, only Stop-Loss and Supercross did worse, though at least Logan Lucky is, after only three days, the fourth-biggest movie ever for distributor Bleecker Street.
Steven Soderbergh didn’t just direct Logan Lucky, he was also the guy in charge of marketing the title and in retrospect some of the choices made in the marketing do seem like they contributed to the movie underperforming, namely limiting 85% of the marketing to the week it was released and putting the majority of the promotion in flyover states who were unlikely to be all that enticed by a movie that seemed to be directly lampooning country folk. It doesn’t help that the trailers couldn’t quite lay the groundwork for audience emotional investment in the protagonist’s heist shenanigans like Baby Driver’s trailers did. Even with some of the years best reviews by its side, Logan Lucky ended up having the fourth worst opening weekend for a movie opening in over 3,000 theaters in 2017 and this likely puts a damper on forthcoming plans for Soderbergh’s new indie movie division Fingerprint Releasing, though at least this one cost only $29 million so even with this lackluster box office it won’t be an expensive loss of a film.
Going down another 38% this weekend was Dunkirk, which grossed another $6.7 million to bring its domestic cume to a fantastic $165.5 million. Also falling 38% this frame was The Nut Job 2: Nutty By Nature, which grossed another $5.1 million to bring its domestic haul to $17.6 million. This one’s 10-day domestic haul is still $1.8 million behind the 3-day opening weekend of the first movie. Fellow animated family movie The Emoji Movie dipped only 32% to gross another $4.3 million, good for a $71.7 million domestic haul. For the second weekend in a row, Spider-Man: Homecoming had the smallest weekend-to-weekend decline (save for one movie that increased from last weekend) in the top 12 as it went down 29% to gross another $4.2 million to bring its domestic gross to $314 million.
Girls Trip dropped another 40% to gross another $3.8 million for a domestic total of $103.9 million.
Holding considerably worse was The Dark Tower, which went down a further 52% to gross another $3.7 million for a domestic total of $41.6 million. Wind River grossed another $3 million from 694 theaters from a per-theater average of $4,359 and a domestic total of $4.1 million. This one’s holding really well in its expansion to wide release, looks like it’ll become one of the few limited releases this year to crack $10 million. In its second weekend, The Glass Castle went down 45% to gross another $2.5 million for a 10-day domestic total of $9.7 million.
And now we come to the limited releases. Step stumbled in another theater count expansion grossed another $205,000 at 306 locations for a $670 per-theater average and a domestic total of $809,253. Chinese box office sensation Wolf Warriors 2 went down 50% this frame to gross another $204,000 at 50 locations for a per-theater average of $4,080 and a domestic total of $2.3 million. No box office grosses are in yet for Ingrid Goes West, so we shall see. Meanwhile, Good Time grossed another $173,044 at 20 locations for a per-theater average of $8,652 and a domestic total of $349,007. Brigsby Bear, meanwhile, bombed in its expansion to 408 locations as it grossed only $159,133 and a dismal per-theater average of only $390 for a domestic gross of only $354,900.
What about the limited release newcomers? Well, Patti Cake$ marked another Fox Searchlight box office misfire as it grossed only $66,000 in 14 locations for a per-theater average of only $4,714. The new Amazon Studios drama Crown Heights fared better in its per-theater average at least as it grossed $27,552 at 3 locations for a per-theater average of $9,184. Majorie Prime grossed $24,000 at 6 locations for a per-theater average of $4,000, Gook grossed $15,550 at 2 locations for a per-theater average of $7,775 and Dave Made A Maze amassed $13,178 at 13 locations for a per-theater average of $1,014.
The Top 12 movies this weekend grossed a total of $81.5 million, the second-worst weekend of 2017. This was the 33rd weekend of 2017 and it was the lowest-grossing 33rd weekend of any given year in the 21st century. Through 20 days, August 2017 has grossed about $497.3 million. It looks like August 2017’s total gross will barely exceed $700 million and its likely this will be the second worst August of the 21st century.